Nurri Protein Shake delivers an impressive 30g of protein per can at just $1.25-$1.66 per serving — beating most competitors on price while maintaining solid taste and macros. Available exclusively at Costco (and recently Amazon), this ultra-filtered milk-based shake offers lactose-free convenience with milkshake-like flavor, though the artificial sweetener blend may not suit everyone.
📋 What’s Inside This Review
🥛 What Is Nurri Protein Shake?
Nurri burst onto the protein shake scene as a Costco-exclusive offering that quickly gained viral attention on Reddit and TikTok. This ready-to-drink (RTD) protein shake delivers serious macros at a price that undercuts nearly every major competitor.
30g Protein
Ultra-filtered milk provides complete amino acid profile for muscle recovery.
Only 1g Sugar
Sweetened with sucralose, monk fruit, and acesulfame potassium — no sugar crash.
150 Calories
Lean macros perfect for cutting phases or calorie-conscious consumers.
Lactose Free
Added lactase enzyme makes it digestible for lactose-intolerant individuals.
📊 Nutrition Facts at a Glance
| Nutrient | Per 11oz Can | % Daily Value |
|---|---|---|
| Calories | 150 | 8% |
| Protein | 30g | 60% |
| Total Fat | 2.5g | 3% |
| Carbohydrates | 5g | 2% |
| Sugar | 1g | — |
| Fiber | 0g | 0% |
| Calcium | 400mg | 30% |
| Vitamin D | 5mcg | 25% |
🔥 Quick Facts: What Makes Nurri Different
- Ultra-filtered milk base: Higher protein, lower sugar than regular milk
- rBST-free: No artificial growth hormones in the dairy
- 10 vitamins & minerals: Fortified with micronutrients
- Recyclable cans: Better for environment than plastic bottles
- Gluten-free: Safe for celiac and gluten-sensitive individuals
✅ Pros & ❌ Cons
✅ What We Like
- Exceptional value — $1.25-$1.66 per can beats Fairlife, Premier Protein
- 30g protein punch — meets or exceeds most meal replacement needs
- Milkshake-like taste — rich, creamy texture without chalkiness
- Costco convenience — easy bulk purchasing, consistent availability
- Lactose-free — digestible for dairy-sensitive individuals
- Low calorie — 150 calories fits most diet plans
- Complete protein — dairy provides all essential amino acids
- Less packaging waste — aluminum cans vs. plastic bottles
❌ What Could Be Better
- Artificial sweeteners — sucralose and acesulfame K may concern some
- Thinner consistency — more like chocolate milk than thick shake
- Limited availability — primarily Costco-only (Amazon recently added)
- Added potassium phosphate — processed additive for texture
- Aftertaste issues — some detect artificial sweetener notes
- No fiber — zero fiber content unlike meal replacements
- Vanilla flavor weakest — taste reviews less favorable than chocolate
- Not grass-fed — no mention of premium dairy sourcing
🍫 Flavor Lineup
Nurri keeps it focused with four core flavors, with Chocolate leading the pack in popularity:
| Flavor | Taste Profile | Sweetness | User Rating | Notes |
|---|---|---|---|---|
| Chocolate | Classic chocolate milk | Medium | ⭐⭐⭐⭐⭐ | Most popular, best seller |
| Vanilla | Light, ice cream-like | Medium-High | ⭐⭐⭐⭐ | Artificial sweetener more noticeable |
| Strawberry | Nesquik nostalgia | High | ⭐⭐⭐⭐ | Natural lycopene coloring |
| Mocha | Coffee + chocolate | Medium | ⭐⭐⭐⭐ | Contains caffeine from brewed coffee |
🔬 Ingredient Deep Dive
Here’s the complete ingredient breakdown for Nurri Chocolate Protein Shake:
Full Ingredients List
- Ultra-filtered skim milk — Concentrated protein source, reduced lactose
- Water — Base liquid
- Cream — Adds richness and mouthfeel
- Cocoa (processed with alkali) — Chocolate flavoring
- Potassium phosphate — Stabilizer, pH balancer
- Sea salt — Flavor enhancement
- Natural flavor — Additional flavoring
- Lactase enzyme — Breaks down lactose
- Pectin — Texture stabilizer
- Sucralose — Artificial sweetener
- Acesulfame potassium — Artificial sweetener
- Monk fruit extract — Natural sweetener
- Vitamin A palmitate — Fortification
- Vitamin D3 — Fortification
🟢 The Good Ingredients:
- Ultra-filtered milk provides high-quality complete protein
- Monk fruit extract offers natural zero-calorie sweetness
- Added vitamins A and D boost nutritional value
- Lactase enzyme enables dairy consumption for lactose-intolerant
- Real cocoa (not artificial chocolate flavoring)
🟡 Ingredients of Concern:
- Sucralose: Some studies link to gut microbiome disruption
- Acesulfame K: Artificial sweetener with mixed research
- Potassium phosphate: Processed additive for texture
- Multiple sweeteners may create complex aftertaste for some
- No grass-fed or organic dairy claims
👅 Real Taste Test: What Drinkers Actually Say
We analyzed hundreds of Reddit threads, Amazon reviews, and fitness forum discussions to understand the real taste experience:
🟢 The Fans Say:
- “Tastes like a melted chocolate milkshake — delicious!”
- “Way better than chalky powder shakes, no blender needed”
- “Best RTD protein for the money, period”
- “My new daily breakfast on the go — keeps me full till lunch”
- “No weird protein aftertaste like some shakes”
- “Perfect post-workout when I don’t have time to mix powder”
🔴 The Critics Say:
- “Too thin — I prefer thicker, milkshake-like consistency”
- “Can definitely taste the artificial sweetener in vanilla”
- “Chocolate is good but Fairlife tastes more premium”
- “Gave me slight stomach upset first few days”
- “Wish it had some fiber to make it more filling”
- “Strong chemical aftertaste when not ice cold”
⚖️ Nurri vs. The Competition
| Brand | Protein | Price/Can | Calories | Sugar | Consistency |
|---|---|---|---|---|---|
| Nurri | 30g | $1.25-$1.66 | 150 | 1g | Thin |
| Fairlife Core Power | 26g | $1.89-$2.50 | 170 | 5g | Medium |
| Premier Protein | 30g | $1.50-$2.00 | 160 | 1g | Medium-thick |
| Core Power Elite | 42g | $3.00-$4.00 | 230 | 3g | Thick |
| Muscle Milk | 25g | $1.50-$2.00 | 160 | 0g | Medium |
| Orgain Organic | 20g | $2.50-$3.50 | 150 | 11g | Thin |
💰 Value Analysis: Cost Per Gram of Protein
| Product | Cost Per Can | Protein Per Can | Cost Per 10g Protein | Value Rating |
|---|---|---|---|---|
| Nurri | $1.25-$1.66 | 30g | $0.42-$0.55 | ⭐⭐⭐⭐⭐ |
| Fairlife Core Power | $1.89 | 26g | $0.73 | ⭐⭐⭐⭐ |
| Premier Protein | $1.75 | 30g | $0.58 | ⭐⭐⭐⭐ |
| Core Power Elite | $3.50 | 42g | $0.83 | ⭐⭐⭐ |
| Powder (Bulk) | $0.80* | 25g | $0.32 | ⭐⭐⭐⭐⭐ |
*Bulk powder when mixed at home. Does not include convenience factor.
📊 Best Use Cases for Nurri
🎯 Who Should Buy Nurri?
Perfect For:
- Budget-conscious gym-goers wanting affordable protein
- Busy professionals needing grab-and-go breakfast
- Costco members already shopping there
- Lactose-intolerant individuals wanting dairy protein
- Cutting phases requiring low-calorie, high-protein snacks
Not Ideal For:
- Those avoiding artificial sweeteners entirely
- People wanting thick, milkshake consistency
- Those seeking organic or grass-fed dairy
- Meal replacement seekers (lacks fiber, fats)
- Non-Costco members (Amazon pricing higher)
🏆 Final Verdict: Is Nurri Worth It?
Buy Nurri if: You want an affordable, convenient protein source that delivers solid macros without breaking the bank. At $1.25-$1.66 per can with 30g of quality protein, it’s the best value in the ready-to-drink category. The taste is genuinely enjoyable — especially Chocolate — and the lactose-free formula opens it up to dairy-sensitive consumers.
Consider alternatives if: You strictly avoid artificial sweeteners, prefer organic/grass-fed sourcing, need a true meal replacement with fiber and healthy fats, or want a thicker milkshake-like consistency (Fairlife wins there).
Bottom line: Nurri represents a new sweet spot in the protein shake market — premium enough to taste good, affordable enough to drink daily. The Costco-exclusive pricing strategy makes it a no-brainer for members, while the recent Amazon expansion opens it up to everyone (at a slightly higher price point).
For the cost of a fancy coffee, you get 30g of muscle-building protein with minimal sugar. That’s a deal that’s hard to beat, even if the ingredient purists may prefer cleaner alternatives. If your priority is value and convenience without sacrificing taste, Nurri deserves a spot in your fridge.
Tried Nurri Protein Shake? Drop your thoughts in the comments! Which flavor is your favorite?
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